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With the increased in development and the need to comply with integration requirements, hosting providers tend to offer a limited variety of hosted applications. As a result, independent software vendors have little incentive to create hosted applications that they cannot sell, and customers suffer from limited application choices.
In response to this, Application Packaging Standard (APS) was developed. It is an open format of packaging and managing web applications that will make it easier for the whole hosting industry to take advantage of the expanding Software-as-a-Service (SaaS) market.
By defining such open format, APS increases business opportunities for the entire hosting ecosystem bringing together application vendors and hosting service providers. By implementing APS, application vendors take advantage of sales and marketing channels available through APS-enabled hosting providers. Hosting service providers, in turn, gain access to a great variety of APS applications and render added value for their subscribers.
